WARNING: Foul language and potentially offensive content is featured below (and above).
That message seems to be omnipresent in Fergie’s latest music video for her song M.I.L.F. $, which features multiple Hollywood moms breastfeeding and drinking milk in revealing, low-cut tops. (Also, there is some milk being poured over bare skin.)
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The all-star cast of the video includes Kim Kardashian, Chrissy Teigen, Alessandra Ambrosio and more.
Luna’s music video debut slash lunch break #songofthesummer #MILFMONEY pic.twitter长沙桑拿/Yvs1iDj4LR
— christine teigen (@chrissyteigen) July 1, 2016
Of course, in popular culture, “MILF” stands for “Mother I’d Like to F**k.” Fergie claims, in her song, “MILF” stands for “Moms I’d Like to Follow.”
The video has a distinct 1950s vibe as the neighborhood “MILFman” drives around suburbia ogling at the moms along the way.
Fergie, who’s also the frontwoman for the group Black Eyed Peas, is shown serving milk at a malt shop (which suspiciously resembles a go-go bar), teaching a classroom full of raucous frat boys, and taking a bath in a milk-filled tub.
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The video ends with the celebrity moms shooting their own racy “Got MILF?” commercials.
It’s unclear whether the video is meant to be a commentary on breastfeeding or an empowerment display, but suffice it to say there is a lot of sexiness and partial nudity.
“Changing the acronym to ‘Moms I’d Like To Follow’ is about empowering women who do it all,” Fergie said to Entertainment Weekly. “They have a career, a family, and still find the time to take care of themselves and feel sexy. With a wink of course.”
Kardashian’s husband, Kanye West, certainly didn’t seem to mind his wife’s cameo in the video.
THAT PART pic.twitter长沙桑拿/mz1OdViuqs
— KANYE WEST (@kanyewest) July 3, 2016
There was some backlash on 桑拿会所, with people claiming that there is little-to-no empowerment message being communicated in the music video.
Milf money? Seriously Fergie?
— SCOTT WARNER (@ScottWarner18) July 4, 2016
Fergie purring “heard you’re in the mood for a MILF-shake” pretty much sums up how terrible 2016 has been
— Sara Yasin (@missyasin) July 4, 2016
Fergie’s MILF $ like she saw Amy Schumer’s Milk Milk Lemonade and thought “Cool, but what if we erase the satire?” https://t.co/dwZPNbb1m3
— Jaime Woo (@jaimewoo) July 2, 2016
M.I.L.F. $ is now available as a single on iTunes. Rumour has it that the song will be featured in Fergie’s upcoming album Double Duchess, her first solo release in 10 years.
(You can watch the video, above.)
Fergie Timeline | PrettyFamous